Recommended tools

The stack behind the playbooks.

Tools that come up again and again in our guides, grouped by the job they do. Pick based on your team's size and problem — not on who pays the highest commission.

Some links on this page are Partner links. If you buy through them we may earn a commission, at no extra cost to you. It never affects our rankings. Read our disclosure.

CRM & Marketing Automation

HubSpotPartner

All-in-one CRM, marketing automation and reporting that scales from first hire to full RevOps team.

Visit HubSpot →

PipedrivePartner

Visual, pipeline-first CRM that sales reps actually keep up to date.

Visit Pipedrive →

SEO

SemrushPartner

Keyword research, rank tracking and competitive intel in one SEO workspace.

Visit Semrush →

AhrefsPartner

Best-in-class backlink index and content gap analysis for B2B SEO teams.

Visit Ahrefs →

Email Marketing

ActiveCampaignPartner

Email automation with lead scoring and lightweight CRM for lean teams.

Visit ActiveCampaign →

MailchimpPartner

Simple, reliable newsletters and email journeys for smaller audiences.

Visit Mailchimp →

Prospecting & Data

Apollo.ioPartner

B2B contact database plus sequencing to find and reach decision makers.

Visit Apollo.io →

Sales Engagement

OutreachPartner

Sales execution platform for sequences, deal insights and forecasting.

Visit Outreach →

SalesloftPartner

Cadences, conversation intelligence and pipeline management in one place.

Visit Salesloft →

Project & Content Ops

Monday.comPartner

Flexible work OS for campaign calendars, launches and marketing ops.

Visit Monday.com →

ClickUpPartner

Tasks, docs and goals together — strong fit for content production.

Visit ClickUp →

NotionPartner

Connected docs and databases for playbooks, briefs and team wikis.

Visit Notion →

Website Builders

WebflowPartner

Visual site builder with a real CMS — marketing ships pages without dev tickets.

Visit Webflow →

FramerPartner

Design-led site builder for fast, polished landing pages.

Visit Framer →

Conversational & Support

IntercomPartner

AI-first customer messaging and support across chat, email and in-app.

Visit Intercom →

DriftPartner

Conversational marketing that routes high-intent visitors straight to sales.

Visit Drift →

Analytics

MixpanelPartner

Product analytics for funnels, retention and activation from trial to paid.

Visit Mixpanel →

AmplitudePartner

Behavioural analytics and experimentation for growth teams.

Visit Amplitude →

Call Tracking

CallRailPartner

Call tracking and attribution so phone leads stop being a blind spot.

Visit CallRail →

AI Content

JasperPartner

On-brand AI writing assistant for marketing teams.

Visit Jasper →